The World Health Organization is running a campaign to encourage people to stay at home and play video games, backed by Activision Blizzard and Riot Games.
The coronavirus pandemic is affecting the day to day activities heavily all across the globe - and as the quarantine continues, indoor activities are being encouraged over outdoor ones. The World Health Organization (WHO) is currently recommending people to stay inside and play video games in order to not risk exposure to the virus.
n order to make its #PlayApartTogether campaign to encourage social distancing and self-isolation a success, WHO has enlisted the help of the two giants in the video game industry, Activision Blizzard and Riot Games. The CEOs of both companies are tweeting out messages to aid in the PR of this campaign. The Covid-19 pandemic is definitely affecting the video game industry, both positively and negatively - while people have more time to play video games, a lot of titles have to be delayed or moved, as their developers have to work from home.
A tweet from Riot Games using the hashtag #PlayApartTogether
Bobby Kotick, the CEO of Activision Blizzard, shared that this initiative has never been more critical, especially in this age that people need to stay connected to each other in a safe environment. The CEO of Riot Games, Nicolo Laurent shared that video game is a meaningful life pursuit - and it has never gained such meaning until now when billions of people around the world going into self-isolation in order to save lives.
Various Celebrities and organizations are chiming in on this as well
Also joining the campaign are Amazon Appstore, YouTube Gaming, Twitch, Kabam, Snap Games, Playtika, Dirtybit, Pocket Gems, Wooga, Glu Mobile, Jam City, Big Fish Games, Maysalward, SciPlay, and Zynga. Riot Games seems to be the biggest supporter for anti-Covid 19 efforts, as the company has donated 1.5 million dollars for the coronavirus relief before. Activision and Riot would be the first of many developers and publishers to join this initiative - it might even become a game event.
The coronavirus pandemic is affecting the day to day activities heavily all across the globe - and as the quarantine continues, indoor activities are being encouraged over outdoor ones. The World Health Organization (WHO) is currently recommending people to stay inside and play video games in order to not risk exposure to the virus.
n order to make its #PlayApartTogether campaign to encourage social distancing and self-isolation a success, WHO has enlisted the help of the two giants in the video game industry, Activision Blizzard and Riot Games. The CEOs of both companies are tweeting out messages to aid in the PR of this campaign. The Covid-19 pandemic is definitely affecting the video game industry, both positively and negatively - while people have more time to play video games, a lot of titles have to be delayed or moved, as their developers have to work from home.
Bobby Kotick, the CEO of Activision Blizzard, shared that this initiative has never been more critical, especially in this age that people need to stay connected to each other in a safe environment. The CEO of Riot Games, Nicolo Laurent shared that video game is a meaningful life pursuit - and it has never gained such meaning until now when billions of people around the world going into self-isolation in order to save lives.
Also joining the campaign are Amazon Appstore, YouTube Gaming, Twitch, Kabam, Snap Games, Playtika, Dirtybit, Pocket Gems, Wooga, Glu Mobile, Jam City, Big Fish Games, Maysalward, SciPlay, and Zynga. Riot Games seems to be the biggest supporter for anti-Covid 19 efforts, as the company has donated 1.5 million dollars for the coronavirus relief before. Activision and Riot would be the first of many developers and publishers to join this initiative - it might even become a game event.
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